Manchester City F.C.

Client: Manchester City Football Club

Role:Brand Strategy
Creative Briefing
Project Management
Pitching
Design

Team:

Stuti Sukhani
Hyunna Yoo
Zerlina Lim

Since 2012, Manchester City Football Club has dominated football, winning eight Premiere League titles in twelve years and finishing the 2023 season with a Treble. After a decade of unprecedented success, how can the club grow to become the undisputed number one football club in the U.S. in the next ten years?

In unfamiliar places, we all look for a feeling of home, with home not being limited to physical places. We create our homes wherever we go. City I Call Home is a platform for Manchester City F.C. to create a feeling of home for fans in unfamiliar places.

Dan Baron

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