Olympics

Graduate Thesis: SVA Master’s in Branding

Role:Brand Strategy
Brand Positioning
Creative Briefing
Project Management

Team:

Anselm Wiethoff
Zihao Zhang
Connor Gravelle

Each Olympic Games is a moment time where there is a periodic dialogue between culture. This dialogue reinforces cultural values and reflects the tension between the pursuit of individual excellence and the desire for communal good. With this dialogue in mind, how can the Olympics reposition itself to align with shifting attitudes towards gender and culture?

Ratio Metrics is a new measurement system in Olympic events to evaluate athletic excellence and achievement in more fair and comprehensive ways, beyond gender. Ratio Metrics will be used to evaluate performance in olympic events. Also, Ratio Metrics will extend beyond the games through an App, transforming how people train, compete, and track fitness.

Dan Baron

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